From an environmental standpoint, the benefits of shipping an object with as small a footprint as possible are numerous. Unfortunately, flat pack furniture has long been associated with cheap. WL01 "ScrewTop", proudly displaying its construction as a design feature, takes the idea of self assembly and elevates it to a fetish. WL01 is the first product in the new line WhyteLabel by Joe Doucet, which produces intellectually and emotionally interesting furnishings of the highest possible quality.
However, the effectiveness of decanting is a topic of debate, with some wine experts such as oenologist Émile Peynaud claiming that the prolonged exposure to oxygen actually diffuses and dissipates more aroma compounds than it stimulates, in contrast to the effects of the smaller scale exposure and immediate release that swirling the wine in a drinker's glass has.  In addition it has been reported that the process of decanting over a period of a few hours does not have the effect of softening tannins. The softening of tannins occurs during the winemaking and oak aging when tannins go through a process of polymerization that can last days or weeks; decanting merely alters the perception of sulfites and other chemical compounds in the wine through oxidation, which can give some drinkers the sense of softer tannins in the wine.  In line with the view that decanting can dissipate aromas, wine expert Kerin O'Keefe prefers to let the wine evolve slowly and naturally in the bottle, by uncorking it a few hours ahead, a practice suggested by wine producers such as Bartolo Mascarello and Franco Biondi Santi . 
The magazine mainly focuses on wines available in the United Kingdom's market. While it is aimed to consumers, a significant part of its audience also consists both of traders and producers.   Its contents include news, topical dissertations, travel surveys, interviews, analysis and market reports.  Differently from other magazines which focus on many wines from various regions and countries, Decanter issues offer in-depht reviews of wines from two regions at times.  Decanter' s readers are generally way younger than the readers similar publications, with 41% readers under 45 years old.